Simon Sinek Quotes

There are two kinds of experts: academic experts and practical experts. One is not better than the other but they are very different and each offers very different value.

The value we provide most to others is the same value we appreciate most from others.

I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.

At the end of the day humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human.

It is better to disappoint people with the truth than to appease them with a lie.

Confidence is believing in yourself. Arrogance is telling others youÂ?re better than they are. Confidence inspires. Arrogance destroys.

Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are.

There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.

Stress and anxiety at work have less to do with the work we do and more to do with weak management and leadership.

Changing the world takes more than everything any one person knows but not more than we know together.

Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

Leadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.

New ideas need audiences like flowers need bees. No matter how bright and colorful they will die unless others work to spread them

Most politicians are not authentic.

You are authentic when everything you say and everything you do you ACTUALLY believe.

Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.

Authorities act with themselves in mind. Leaders act with others in mind. Authorities take. Leaders give. Authorities die. Leaders live on.

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.

Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive and it will attract those drawn to the challenge first and the money second.

If you talk about what you believe you will attract those who believe what you believe.

The challenge of the unknown future is so much more exciting than the stories of the accomplished past.

Give someone responsibility and they will do their best. Make them accountable and they will do even better.

Always plan for the fact that no plan ever goes according to plan.

The future is only scary if we try to avoid it.

Average companies give their people something to work on. The most innovative organizations give their people something to work toward.

If we care about the average working American then Wal-Mart matters. A lot.

When someone asks for your time and you put your phone away to talk to them... that's leadership.

The quality of a leader cannot be judged by the answers he gives but by the questions he asks.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

The confident ask questions to learn what will connect. The insecure just keep talking with the hope something will stick.

A leader should not take credit when things go right if they are not willing to accept responsibility when things go wrong.

We become leaders when we accept the responsibility to protect those in our care.

Leadership is about pointing in the direction articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

If you can clearly articulate the dream or the goal start.

When we accept the fact that we can't do everything we are more willing to ask for and accept help when we do anything.

Let us not attack those who disagree. Let us defend those who follow.

Leaders are the ones who have the courage to go first to put themselves at personal risk to open a path for others to follow.

To be authentic is to be at peace with your imperfections.

In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country so did we.

So much of starting a business or affecting change is the confidence and courage to simply try.

We live in times of high stress. Messages that are simple messages that are inspiring messages that are life-affirming are a welcome break from our real lives.

When we point to obstacles we inhibit progress. When we offer solutions we advance.

Givers advance the world. Takers advance themselves and hold the world back

Make it about them not about you.

I'm very clear about what I believe.

The irony is the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

What I thought I developed all of those years ago was a pattern to understand communication.

I find when you're an optimist life has a funny way of looking after you.

Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.

Words may inspire but only action creates change.

Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity discipline and consistency in balance then trust starts to break down.

If you help one person in the room you're an abject failure. You have to change something.

Listening is active. At its most basic level it's about focus paying attention.

Our vision is only actionable if we share it. Without sharing it's just a figment of our imagination.

Actions speak louder than words. All companies say they care right? But few actually exercise that care.

Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.

Leadership is not achieved by an individual. Leadership is bestowed by the group.

Our struggles are the short term lessons we learn to achieve long term success.

Leadership is about empowering others to achieve things they did not think possible.

We'd achieve more if we chase the dream instead of the competition.

Anyone who achieves any kind of success however you want to define it sometimes can't let go of it.

True strength is the courage to admit our weaknesses.

A leader is the one who speaks last and acts first.

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

Unhealthy cultures create addiction. Healthy cultures create social bonds.

Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.

Offer your strengths to others and you'll be amazed how many people offer their strengths to you.

Leaders don't complain about what's not working. Leaders celebrate what is working and work to amplify it.

A boss wants to pay for results an employee wants recognition for effort. If a boss recognizes effort they will get even better results.

I use Apple because they're easy to understand and everybody gets it.

I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.

True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

If you have the opportunity to do amazing things in your life I strongly encourage you to invite someone to join you.

Great leaders don't blame the tools they are given. Great leaders work to sharpen them.

Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.

I look for the hotels that have figured out the comfortable balance - a modern room that is well designed and really clean sheets.

I never imagined I'd write a book.

A friend is an emotional bond just like friendship is a human experience.

During World War II the pilot losses were staggering. In some bombing raids as many as 80% of the planes that left did not return.

If you hire people just because they can do a job they'll work for your money. But if you hire people who believe what you believe they'll work for you with blood sweat and tears.

Ideas are like dreams; they will disappear unless we record them. Write a book a blog build a company anything that makes the ideas real.

I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.

True love is when both people think they have the better half of the deal.

It's better to go slowly in the right direction than go speeding off in the wrong direction.

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of like 'There's something fishy about you.'

If you're looking for a New York Times best-seller I may or may not give you that.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don't have. In reality it's not about better or worse; it's just perception.

Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.

The best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.

Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.

A leader's job is not just to get the best out of their people-a leader's job is to make more leaders.

Bad leaders believe that they have to project control at all times.

Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.

The big picture doesn't just come from distance; it also comes from time.

I never imagined I'd be working with government or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.

Dream big. Start small. But most of all start.

The passion to change the world for the better is a more powerful force than defense to keep it the same.

Employees represent an opportunity to inspire not a burden to carry.

Trust is built on telling the truth not telling people what they want to hear.

The bad leaders are the ones that push hard so they can gain who brow beat us so that they can receive the benefit of our hard work not so we can enjoy the success

People don't buy what you do they buy why you do it.

People don't buy what you do; they buy what you stand for.

If you don't understand people you don't understand business.

We don't do business with companies. We do business with people.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Too many people write books as a calling card.

Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

Anyone can sell product by dropping their prices but it does not breed loyalty.

Stand for people. Not a product or service or metric or number. If we stand for real living breathing people we will change the world.

If you sell what you do you're a vendor. If you sell why you do it you're a brand.

Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.

If you're not remarkable you're invisible.

Hire people inspired to achieve something big over people who demand something big before they feel inspired.

A movement only exists when people are inspired to move to do something to make the cause their own.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

Work with people who believe what you believe.

When we are selective about doing business only with those who believe in our WHY trust emerges.

Like a good parent can't also be his child's best friend a leader with authority requires some separation from subordinates.

We should always choose to work with people we love. They are the ones who will watch our back and our future.

A leader must be inspired by the people before a leader can inspire the people.

A leader without a title is better than a title without the ability to lead.

Be the leader you wish you had.

A great leader will never sacrifice the people for the numbers.

A boss who micromanages is like a coach who wants to get in the game. Leaders guide and support and then sit back to cheer from the sidelines.

The most basic human desire is to feel like you belong. Fitting in is important.

Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

Humility I have learned must never be confused with meekness. Humility is being open to the ideas of others.

You have to be careful what you think you know.

Leadership is not about being a nice person or not a nice person.

Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.

Leadership is not about being in charge. Leadership is about taking care of those in your charge.

We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.

Only you can take responsibility for your happiness..but you can't do it alone. It's the great paradox of being human.

I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful the honest answer is 'not yet.'

There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

If a movement is to have an impact it must belong to those who join it not those who lead it.

What good is it to have a belly if there's no fire in it? Wake up drink your passion light a match and get to work.

I'm interested in the left side of the Bell Curve.

Though there are lessons that can be learned about becoming a great leader most exist inherently in the bellies of those who lead.

People who believe I'm an idiot don't hire me and they don't call.

When we are in groups when we are surrounded by people who believe what we believe trust emerges and our very survival and progress goes up.

A group of followers has strength because of its numbers. A following has power because of its beliefs.

Courage isn't inside; it's external. It comes from someone else telling you they believe in you.

Believing that your competition is stronger and better than you pushes you to better yourselves.

What is a company that believes in good clean family entertainment doing making R-rated pictures.

People will do as they are told by someone who outranks them but they will only follow someone they believe in.

What you do simply proves what you believe.

What you do is proof of what you believe.

Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

I like stories of the classic hero of good versus evil the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.

Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete.

It is a luxury to put our interests first. It is an honor to put the interests of others before our own.

The most important thing to do before you die is live.

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.

Value is a perception not a calculation. Value is something people feel not something we tell them they get

Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human not economic.

My own career is a case study for what I believe in.

I've been dogmatic to use myself as a case study.

Taking a job for the cash is not as important as taking a job for the joy.

I try to find celebrate and teach leaders how to build platforms that will inspire others.

There's only one of me. With you using the why in the center of your work helps me.

Emails get reactions. Phone calls start conversations.

Nike doesn't want to make products for everyone - they want to make products for champions.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

Remaining calm in times of desperation makes way for opportunity.

Inspire people to do the things that inspire them and together we can change our world.

Never opt for change simply to leave something you don't like. Change works best when you go toward something even if it is the unknown.

Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.

We are only in charge when we are willing to let others take charge.

A good leader takes care of those in their charge. A bad leader takes charge of those in their care.

When I present I cheat. I only talk about things I care about.

Leadership is not a rank it's a choice.

Leadership is a choice. It is not a rank.

We have no choice we must all die. How we live however is entirely of our choosing.

There are two types of claims: those based on hard numbers and those based on slippery numbers.

Vision is the ability to talk about the future with such clarity it is as if we are talking about the past.

We can not lead an organization we can run an organization. We can only lead people.

Greatness starts with a clear vision of the future.

The difference between those who do and those who don't is that those who don't believe it when they are told they can't.

Most years if you were to ask me how much I make the genuine answer is that I have no clue. I usually find out the answer to that question once a year at tax time when my accountant tells me.

When a player has a slump we do not trade them we coach them. It is the same with our employees.

You have to have a patience for college.

It doesn't matter how much we know it matters how clearly others can understand what we know.

The true value of networking doesn't come from how many people we can meet but rather how many people we can introduce to others.

It's always the organizations that are resource constrained that come up with the good ideas to win.

Optimism is the ability to focus on where we're going not where we're coming from.

A small team committed to a cause bigger than themselves can achieve absolutely anything.

Leadership is a way of thinking a way of acting and most importantly a way of communicating.

Leadership is not communicating what we need. Leadership is communicating what we can contribute.

Great communicators don't just hear the words. Great communicators hear the meaning behind the words

Customers will never love a company until its employees love it first.

If you look at the average age of a company on the Dow Jones index it's something like 35 years or younger. In other words... success is no indication of longevity.

I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.

Trust has two dimensions: competence and integrity. We will forgive mistakes of competence. Mistakes of integrity are harder to overcome.

Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us.

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.

When you compete against everyone else no one wants to help you. But when you compete against yourself everyone wants to help you.

Quality effective leaders have the confidence to trust others to try succeed and sometimes to fail.

We very often confuse personality with leadership.

Remember to connect with people now and then. In fact pick up the phone right now and call a friend for no other reason than to say hi.

I don't consider myself an expert in the why.

WHY did we start doing WHAT we're doing in the first place and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Start with why. And work really hard to make sure you're consistent.

When my books came out they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.

I only have one why and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.

Every one of us has the capacity to lead

When people are financially invested they want a return. When people are emotionally invested they want to contribute.

I never imagined working with CEOs congressmen or the military yet I make regular visits to the Pentagon stop by the Capitol now and then and sit down with leaders of all kinds of companies.

I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.

I don't have to convince everybody in the room. I just need a critical mass of the people in the room.

Leaders don't convince people to follow them. Leaders walk forward alone and those who want to go down their path decide to follow.

The mind can be convinced but the heart must be won.

I don't care about convincing the people who think I'm naive or an idiot.

I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.

A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.

The U.S. Constitution protects our privacy from the prying eyes of government. It does not however protect us from the prying eyes of companies and corporations.

The cost of leadership is self-interest.

The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.

We crave explanations for most everything but innovation and progress happen when we allow ourselves to embrace uncertainty.

We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.

I don't care about preaching to the converted.

Working hard for something we don't care about is called stress; working hard for somthing we love is called passion.

Systems and processes are essential to keep the crusade going but they should not replace the crusade.

When leaders care less about their people their people will be careless.

I was always curious why certain marketing worked and some marketing did not.

We should never change our minds about where we are going but always be curious about different ways to get there.

Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.

Happy employees ensure happy customers. And happy customers ensure happy shareholders?in that order.

Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.

If you care do something. If you don't care please stay out of the way of those who do.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty because it's the right thing to do.

The people who say "What guarantee do I have?" I walk away. I'll get you later.

It's better to do it than to talk about how perfect it could be.

Generosity is doing something for someone else expecting nothing in return.

I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.

I never set out to do the things I'm doing now.

I'm investing in myself I'm investing in others and I'm investing in my cause. I know if I persist it will pay back in dividends and it always does.

Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.

Don't quit. Never give up trying to build the world you can see even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.

Good leadership is hard to measure on a daily basis which is why so many default to doing what's easy to measure instead.

The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.

Truly effective and inspiring leaders aren't actually driven to lead people; they are driven to serve them.

No matter when or where always bring your 'A' game because you never know when it will open doors for you.

When you show up to speak publically you have to show up to give. You always know the ones who do and the ones who don't.

Success always takes help. Failure is done alone.

Success comes when we wake up every day in that never-ending pursuit of why we do what we do.

We should never let reality interfere with our dreams. Reality can't see what we can see.

When you explain to people what you're trying to do as opposed to just making demands or delegating tasks you can build instant trust even if it's just for that short time you're on the phone.

I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.

If our parents fixed everything for us and did not allow us to do anything on our own or intervened every single time we would all grow up to be completely dependent.

Our survival depends on our ability to form trusting relationships.

Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.

Money is a short-term result that incentivizes short-term decision making.

The Democrats' response throughout the healthcare debate? Give the people more statistics.

There is a difference between listening and waiting for your turn to speak.

There is a difference between giving directions and giving direction.

What we do for others has a direct impact on how we feel about ourselves.

Directions are instructions given to explain how. Direction is a vision offered to explain why.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

What I'm doing is obeying the law of diffusion of innovations.

I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.

When we have a clear sense of our destination we can be flexible in the route we take to reach it.

Great leaders see money as fuel not a destination.

To succeed takes more than the desire to win. It also takes the acceptance that we could fail.

Selfish is easy. It's sharing that takes courage.

Leadership is like exercise. Do it everyday the results take time but you will see them. It's the little things.

You have to have a patience for exercise.

If we were good at everything we would have no need for each other.

Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.

Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.

The value of experimentation is not the trying. It's the trying again after the experiment fails.

The value of emotions comes from sharing them not just having them.

Leadership is not about the next election it's about the next generation.

There's nothing efficient about innovation.

Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.

I'm interested in the innovator and the early adopter.

Returning from work feeling inspired safe fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.

Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.

I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.

Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.

Good leadership is always human. It takes time and energy. It is hard work. Which is why good leadership is so special when we find it.

The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.

A leader first and foremost is human. Only when we have the strength to show our vulnerability can we truly lead.

I'm simply following the journey.

Focus on long term success but be willing to make short term adjustments to get there

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

Don't freak yourself out by what other people have. They don't have what you've got.

Words may inspire but only ACTION creates change. Most of us live our lives by accident - we live life as it happens. Fulfillment comes when we live our lives on purpose.

If you want to feel happy do something for yourself. If you want to feel fulfilled do something for someone else.

A good leader shares information even if they don't know the whole story. Without any information people create their own which causes fear and paranoia.

There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.

Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what in fact makes us strong.

Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason.

Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.

A leader's job is not to do the work for others it's to help others figure out how to do it themselves to get things done and to succeed beyond what they thought possible.

Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

The only way to 'find out if it will work out' is to do it.

When we help ourselves we find moments of happiness. When we help others we find lasting fulfillment.

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.

Poor leaders push us towards the goal. Great leaders guide us through the journey.

Great leaders state out loud what they intend to do and in doing so they get things done.

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

Great leaders don't see themselves as great; they see themselves as human.

Great leaders give everyone something to believe in not something to do.

Great leaders don't try to be perfect. They try to be themselves. And that's what makes them great.

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.

All organizations start with WHY but only the great ones keep their WHY clear year after year.

All the great organizations in the world all have a sense of why that organization does what it does.

Leadership is absolutely about inspiring action but it is also about guarding against mis-action.

Genius is in the idea. Impact however comes from action!

We must be clear about where we're going if we want anyone to help us get there.

When we tell people to do their jobs we get workers. When we trust people to get the job done we get leaders.

It's better to have a great team than a team of greats.

A team is not a group of people that work together. A team is a group of people that trust each other.

Great leaders and great organizations are good at seeing what most of us can't see. They are good at giving us things we would never think of asking for.

Don't give to get. Give to inspire others to give.

In the military they give medals for people who are willing to sacrifice themselves so that others may survive. In business we give bonuses to people who sacrifice others.

People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?

When you can wake up in the morning and feel successful whether some end goal is realized or not...THAT is true success.

The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.

Nobody writes a book to get rich. It's like speaking.

If we don't give things a try nothing will get off the ground.

I'm a messenger. I'm one piece of a giant jigsaw puzzle.

Bad leaders care about who is right. Good leaders care about what is right

Good marketing speaks to human beings - the way human beings understand and take in information.

If everything goes right we get a good experience. If everything goes wrong we get a good story.

The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team.

The ability of a group of people to do remarkable things hinges on how well those people pull together as a team.

Putting yourself first is not selfish. Quite the opposite. You must put your happiness and health first before you can be of help to anyone else.

I think most people are inherently interested in how their brain works in what makes them tick.

Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.

The hardest part is starting. Once you get that out of the way you'll find the rest of the journey much easier.

Hearing is listening to what is said. Listening is hearing what isn't said.

How can you help the human race progress?

Leaders may inspire but only when the people decide to act does the leader's vision become a movement.

And it's those who start with why that have the ability to inspire those around them or find others who inspire them.

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.

The more you inspire the more people will inspire you.

Innovation is not born from the dream innovation is born from the struggle

Progress and innovation happen when you set unrealistic goals.

Every company knows what they do Some know how they do it Very few know why

The value of networking is not measured by the number of people we meet but by the number of people we introduce to others.

Martin Luther King gave the 'I Have a Dream' speech not the 'I Have a Plan' speech.

Focus on money and we will make money. Focus on impact and we will make an impact.

Before we can build the world we want to live in we have to imagine it.

Success is when reality catches up to your imagination.

If you're interested in a book that will steadily grow and sell for a very long time I promise you I will give you that.

Reality will always prevail so why help it? Be an idealist and see what happens.

Curiosity is essential for progress. Only when we look to worlds beyond our own can we really know if there's room for improvement.

Don't show up to prove. Show up to improve.

Progress is more important than perfection.

The trick to balance is to not make sacrificing important things become the norm.

My job is to preach and preach and preach.

No matter how many or how few people you have reporting to you you must remember that as you climb higher in the ranks your words will be taken as commands even if you're just thinking out loud.

No one knows everything. But together we know a whole lot.

Intelligence looks for what is known to solve problems. Creativity looks for what is unknown to discover possibilities.

A true friend is someone with whom protocol is no longer necessary.

Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.

We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

The next time someone starts listing all the reasons an idea won't work or can't happen ask them to give 3 reasons it can.

The value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.

We can make up for lost money but we can't make up for lost time.

Spending time with the military certainly lends itself to some remarkable experiences and I've been privileged to have had my share.

Every single organization - or career for that matter - exists on three levels: WHAT you do HOW you do it and WHY you do it.

We can teach only if we are willing to learn.

The responsibility of leadership is not taken it is given. Only when others choose to follow us can we truly lead.

Leadership is about making people feel safe. When someone feels heard they feel safe.

Leadership is not a license to do less. Leadership is a responsibility to do more

Leadership is like parenting.

Leaders don't look for recognition from others leaders look for others to recognize.

Managers watch over our numbers our time and our results. Leaders watch over us.

Time and energy. Those are the most valuable sacrifices leaders can make.

There are leaders and there are those who lead.

There is no decision that we can make that doesn't come with some sort of balance or sacrifice.

The new is threatening to those who have mastered the old.

Those who fear the new are the ones who have mastered the old.

Our goals should serve as markers measurements of the progress we make in pursuit of something greater than ourselves.

If we inspire people they will give us more than we asked for. If we manipulate them they will give us exactly what we paid for

Failure is not tied to money; it is a mindset. Failure is when we accept the lot we are given.

What's important to me is that I put messages out whether it's a TED talk whether it's a book.

Listening is not understanding the words of the question asked listening is understanding why the question was asked in the first place.

If you want to achieve anything in this world you have to get used to the idea that not everyone will like you.

It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.

The goal is not to be perfect by the end. The goal is to be better today.

If you go to the gym and you come home and look into the mirror you'll see nothing. If you go the next day and you come home you will see nothing. In fact sometimes you're in pain.

I was never a writer.

A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.

Our courage comes from the courage of others.

Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.

It's ok if others share our ideas as long as they build upon them. It's called progress.

Organizations should say and do the things they ACTUALLY believe.

Leaders whatever the size of their organizations are those willing to put the interests of other people before their own.

Those who lead inspire us Whether they are individuals or organizations we follow those who lead not because we have to but because we want to.

Whether individuals or organisations we follow those who lead not because we have to but because we want to. We follow those who lead not for them but for ourselves.

Safe is good for sidewalks and swimming pools but life requires risk if we are to get anywhere.

I never wanted to be a public speaker.

Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.

We call them leaders because they go first because they take the risk before anybody else does because they will choose to sacrifice so their people will be safe and protected

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

Your work is your own private megaphone to tell the world what you believe.

If you're going to undertake any project like a book you have to show up to give.

The creatives are rarely professional and the professionals are rarely creative.

Profit isn't a purpose it's a result. To have purpose means the things we do are of real value to others.

Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful.

Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.

You have to have a patience for relationships.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback your normal model I definitely won't give you that.

We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.

We learn most not from all of the things that go right. We learn most when everything goes wrong.

We don't learn much when everything goes right. We learn the most when things go wrong.

Leadership is not a rank or a position it is a choice - a choice to look after the person to the left of us & the person to the right of us.

A company and leaders of the company have the responsibility of the precious lives of all the human beings that work there.

Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.

Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.

If somebody wants to learn their why either you help them or send them over to their course. All of this stuff helps.

Instead of showing up to let everyone know how great we are show up to find out how great everyone else is.

True #leadership isn't the bastion of a few who sit at the top ... We all need to step up take the risk and put our interests second-not always-but when it counts.

Focus on where you're going and you'll know what steps to take. Focus on the steps you're taking and you won't know where you're going.

We think that we all have to like each other before we trust each other and that necessarily is not the case.

Follow those who follow something bigger than themselves - an idea a belief a vision a cause. Run away from those who say we need to follow them.

The goal is not simply to 'work hard play hard.' The goal is to make our work and our play indistinguishab le.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.