Textbooks are going to remain a key part of learning. They just need to go digital become more interactive and they need more analytics.
Using a service such as Chegg.com students can save on average more than $600 a year when they rent textbooks over purchasing them.
As things go digital the notion of new editions will go away. A publisher can add video and assessment content at scale make the change in 30 seconds and it's just a software update.
For the price of a couple of Happy Meals you can buy a digital textbook and stop your child from having to carry around a six-pound book.
Essentially you have to be aware of a crisis happening: 'Can the company go on if I get hit by a bus?' That's I think how you build a great company and something that can scale.
Parents are telling other parents that you can save a lot of money renting. Forever they've been looking for a solution to higher textbook prices.