You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.
Strategy is worthless unless you can act on it.
Information design addresses the organization and presentation of data: its transformation into valuable meaningful information.
Designers need to be more than ambassadors they need to be fully functioning and fully aware members of strategic decision-making teams in a company.
There is no one right way to design or develop anything. To a large degree it needs to reflect the culture "? especially the innovation culture "? of a company.
All design is the process of making experiences.
User experience is important to strategy
Relationships happen in experiences.