With Spotify people don't get it until they try it. Then they tell their friends.
I'm down with Spotify. I don't know all the financial details but generally it's a great resource.
For me Spotify is not even a necessary evil. It helps me do what I want to do.
The main reason people want to pay for Spotify is really portability. People are saying 'I want to have my music with me.
The owner of Spotify is worth something like 3 billion dollars ... he's richer than Paul McCartney and he's 30 and he's never written a song.
At Spotify we really want you to democratically win as a musician. We want you to win because your music is the best music.
Spotify is returning a huge amount of money. We'll overtake iTunes in terms of what we bring to the record industry in under two years.
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars he's using Spotify creating playlists and listening to music through it.
If you get on the radio people hear it they buy the record. If you get on Spotify playlist nowadays people hear it they buy the record.
Some artists and indie musicians see Spotify fairly positively - as a way of getting noticed of getting your music out there where folks can hear it risk-free.
I'm not even fifty yet but I still feel like Instagram and Spotify - I'm trying to stay with it! It's not easy. The world is going so fast.
What Spotify pays me is not even enough to pay the musicians playing with me or the people working on the discs. It's not working. Something is going to have to give.
Music is changing so quickly and the landscape of the music industry itself is changing so quickly that everything new like Spotify all feels to me a bit like a grand experiment.
There are a number of start-ups in Europe that are able to reach beyond their own country. Take Spotify - Spotify just in Sweden isn't that interesting compared to Spotify all over the world.