Lee Clow Quotes


Iâ??d rather apologize than to be so timid as to never try to do anything smart or brave.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs rather than just feeding dogs.

Consumers never complain about ads being too smart.

I've never found a client's business problem that could be solved solely through advertising.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Advertising can be a very frustrating business.

Everything a brand does is advertising.

Good advertising is a dialog with people...

Actions speak louder than meetings.

An ad should be an appetizer not a buffet

If you'd put it in a Powerpoint deck don't put it in your ad

Your ad begins as an interruption. Make paying attention to it feel like a reward

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Baby Steps are for Babies Not Brands. Be Amazing or Be Surpassed.

When you open an Apple product it's like a religious experience.

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Telling stories on behalf of brands is what I've done all my life.

Shocking is easy. Shockingly brilliant a bit more challenging.

[In 2011] What Steve Jobs did was simply make everything and everyone better.

What I know how to do is nurture and help people discover the best opportunities...

Thereâ??s an independence to surfing itâ??s just you and the ocean. There arenâ??t a bunch of rules

Managing brands is going to be more and more about trying to manage everything that your company does.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand find another line of work.

You have to be daring and make something that doesn't look like anybody else.

Creative people are 50% ego and 50% insecurity.

Make it smart. Make it beautiful. Have fun.

[In 2007] People's relationship with a brand is becoming a dialog not a monolog.

When creatively passionate people get together to start a company the energy and camaraderie is really pretty stimulating.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

Ultimately if you are doing great work the money will come.

Creativity thrives on a consistent diet of challenges and opportunities which are often one and the same.

Never start a conversation with a yawn

If it's been done do it better. If it hasn't been done do it so well that better is not an option.

I found my own way of doing things.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy cause they put more pressure on them then they can handle.

Throughout history the technology always comes first. It's just technology for a while until the day we artists inherit it.

A thing that most creatives don't do well is that you've gotta learn to listen.

Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.

[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for...

If you think you have a better mousetrap or car or shirt or whatever you've got to tell people...

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

Most ideas are a bit scary and if an idea isn't scary it's not an idea at all.

If you are always trying to do something great and different and fresh lots of them are going to be shut down for lots of stupid or good reasons but you have to keep on trying.