Jeff Bezos Quotes


If you look at academic studies you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns.

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there we don't yet know what it is.

For every leader in the company not just for me there are decisions that can be made by analysis. These are the best kinds of decisions!

Not the outcome any of us wanted.

You know we love stories and we love narrative; we love to get lost in an author's world.

If we think long term we can accomplish things that we couldn't otherwise accomplish.

The common question that gets asked in business is 'why?' That's a good question but an equally valid question is 'why not?'

We see our customers as invited guests to a party and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Lowering prices is easy. Being able to afford to lower prices is hard.

If you only do things where you know the answer in advance your company goes away.

I'm skeptical of any mission that has advertisers at its centerpiece.

Advertising is the price you pay for unremakable thinking.

All businesses need to be young forever. If your customer base ages with you you're Woolworth's.

You're not going to make Hemingway better by adding animations.

A company shouldn't get addicted to being shiny because shiny doesn't last.

I try to spend my time on areas that I think are important for the future and where I think I can add value.

Part of company culture is path-dependent - it's the lessons you learn along the way.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

We've had three big ideas at Amazon that we've stuck with for 18 years and thy're the reason we're successful: Put the customer first. Invent. And be patient.

You can work long hard or smart but at Amazon.com you can't choose two out of three.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

We've had three big ideas at Amazon that we've stuck with for 18 years and they're the reason we're successful: Put the customer first. Invent. And be patient.

We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline businesses with Amazon's platform

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact if I wanted to change them I couldn't. The cultures are self-reinforcing and that's a good thing.

If you're long-term oriented customer interests and shareholder interests are aligned.

I'm a big fan of all-you-can-eat plans because they're simpler for customers.

Above all else align with customers. Win when they win. Win only when they win.

We like to pioneer we like to explore we like to go down dark alleys and see what's on the other side.

Position yourself with something that captures your curiosity something that you're missionary about.

The key thing about a book is that you lose yourself in the author's world.

If you invent frequently and are willing to fail then you never get to that point where you really need to bet the whole company.

Cultures for better or worse are very stable.

My view is there's no bad time to innovate.

The best customer service is if the customer doesn't need to call you doesn't need to talk to you. It just works.

I think if people read more that is a better world.

We are our choices. Build yourself a great story.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

Effective process is not bureaucracy. Bureaucracy is senseless process.

I don't buy stocks I make stocks.

We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

The three most important things in retail are location location location. The three most important things for our consumer business are technology technology technology.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.

I think frugality drives innovation just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

It is very difficult to get people to focus on the most important things when you're in boom times.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Your brand is what people say about you when you're not in the room

Your brand is formed primarily not by what your company says about itself but what the company does.

The human brain is an incredible pattern-matching machine.

Do something you're very passionate about and don't try to chase what is kind of the "hot passion" of the day.

I told all of our original investors that they would lose their money for sure.

Though we are optimistic we must remain vigilant and maintain a sense of urgency.

I believe you have to be willing to be misunderstood if you're going to innovate.

Invention requires a long-term willingness to be misunderstood.

Entrepreneurs must be willing to be misunderstood for long periods of time.

Will you be clever at the expense of others or will you be kind?

It's harder to be kind than clever

You cannot make a business case that you should be who you are not

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Be proud of your choices not your gifts.

Determine what your customers need and work backwards.

We're not competitor obsessed we're customer obsessed. We start with the customer and we work backwards.

I'm not prepared to make any multi-decade commitments.

And I still buy books at B&N Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

The great thing about fact-based decisions is that they overrule the hierarchy.

Our garage was basically science fair central.

I don't want to use my creative energy on somebody else's user interface.

It's perfectly healthy-encouraged even- to have an idea tomorrow that contradicted your idea today

The Net is pretty cool but the physical world is the best medium ever.

I love my life. I love being an inventor.

If you have a business model that relies on customers being misinformed you better start working on changing your business model.

If you're competitor-focused you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Good ideas will always get funded so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

Go to bed early and wake up early. The morning hours are good.

You have to use your judgment. In cases like that we say 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

I don't know about you but most of my exchanges with cashiers are not that meaningful.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

People who were right a lot of the time were people who often changed their minds.

What characteristics do I look for when hiring somebody? That's one of the questions I ask when interviewing. I want to know what kind of people they would hire.

There are two kinds of companies those that work to try to charge more and those that work to charge less. We will be the second.

There is no map and charting a path ahead will not be easy. We will need to invent which means we will need to experiment.

I like having the digital camera on my smart phone but I also like having a dedicated camera for when I want to take real pictures.

Cleverness is a gift kindness is a choice.

Everything you are comes from your choices.

In the end we are our choices

You don't choose your passions; your passions choose you.

You don't chose your passion your passion choses you

My grandfather taught me that it is harder to be kind than it is to be clever.

Cleverness is a gift kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

No communication is terrible!

Web 1.0 was making the Internet for people Web 2.0 is making the Internet better for companies.

Focusing on the customer makes a company more resilient.

My own view is that every company requires a long-term view.

We also have no incentive compensation of any kind. And the reason we don't is because it is detrimental to teamwork.

Obsess about customers not competitors.

If we can keep our competitors focused on us while we stay focused on the customer ultimately we'll turn out all right.

We watch our competitors learn from them see the things that they were doing for customers and copy those things as much as we can.

I've always been at the intersection of computers and whatever they can revolutionize.

What consumerism really is at its worst is getting people to buy things that don't actually improve their lives.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

Market leadership can translate directly to higher revenue higher profitability greater capital velocity and correspondingly stronger returns on invested capital.

Our biggest cost is not power or servers or people. It's lack of utilization. It dominates all other costs.

The thing that motivates me is a very common form of motivation. And that is with other folks counting on me it's so easy to be motivated.

I like to be counted on.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

If you're truly obsessed over customers it'll cover a lot of errors.

I very much believe the Internet is indeed all it is cracked up to be.

Every new thing creates two new questions and two new opportunities.

If you never want to be criticized for goodness sake don't do anything new.

Cultures aren't so much planned as they evolve from that early set of people.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

One of the things that gets me up in the morning is knowing that customer expectations are always rising and I find that very exciting.

If there's one reason we have done better than of our peers in the Internet space over the last six years it is because we have focused like a laser on customer experience.

If you do build a great experience customers tell each other about that. Word of mouth is very powerful.

You want your customers to value your service.

Obsess over customers.

There'll always be serendipity involved in discovery.

For many people extended reading sessions on an LCD display cause eyestrain.

Invention is by its very nature disruptive. If you want to be understood at all times then don't do anything new.

If you double the number of experiments you do per year you're going to double your inventiveness.

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness.

Our point of view is we will sell more if we help people make purchasing decisions.

If you think about the long term then you can really make good life decisions that you won't regret later.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

What's dangerous is not to evolve.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

In the old world you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world that inverts

If you don't understand the details of your business you are going to fail.

We are stubborn on vision. We are flexible on details.

Real estate is the key cost of physical retailers. That's why there's the old saw: location location location.

It's not an experiment if you know it's going to work

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

The death knell for any enterprise is to glorify the past -- no matter how good it was.

To get something new done you have to be stubborn and focused to the point that others might find unreasonable.

For people who are readers reading is important to them.

Work hard have fun and make history.

If you make customers unhappy in the physical world they might each tell 6 friends. If you make customers unhappy on the Internet they can each tell 6 000 friends.

If you can't feed a team with two pizzas it's too large.

Maintain a firm grasp of the obvious at all times.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

I knew that if I failed I wouldn't regret that but I knew the one thing I might regret is not trying.

If you want to be inventive you have to be willing to fail.

E-mail has some magical ability to turn off the politeness gene in a human being.

I think that ah I'm a very goofy sort of person in many ways.

I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

If you're not doing something that people will remark on then it's going to be hard to generate word of mouth.

If you build a great product or service people will talk about it. But it starts with having something that's worth talking about.

We can't be in survival mode. We have to be in growth mode.

People don't want gadgets they want services.

Things never go smoothly.

If you decide that you're going to do only the things you know are going to work you're going to leave a lot of opportunity on the table.

We are pioneers and the history of pioneers is not that good.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

Life's too short to hang out with people who aren't resourceful.

Ebooks had to happen.

We were hoping to build a small profitable company; and of course what we've done is build a large unprofitable company.

People loved their horses too. But you don't keep riding your horse to work just because you love it.

Strip malls are history.

I'd rather interview 50 people and not hire anyone than hire the wrong person.

Infrastructure web services had to happen.

It's hard to find things that won't sell online.

We are at the 1908 Hurley washing machine stage with the Internet.

If you're going to invest in an Internet stock you must be a long-term investor.

Failure comes part and parcel with invention. It's not optional.

I'm skeptical that the novel will be 're-invented.'

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.

Are you lazy or just incompetent?

I wanted a woman who could get me out of a Third World prison. Life's too short to hang out with people who aren't resourceful.

One of the things it was obvious you could do with an online store is have a much more complete selection.

Word of mouth is very powerful.

Your margin is my opportunity.

The people who are right a lot often change their minds.

Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail how much utility they get out of even simple things like brochureware online.

I never worked on the school newspaper.

You don't want to negotiate the price of simple things you buy every day.

People who are right most of the time are people who change their minds often

I went to Princeton specifically to study physics.

There are a whole bunch of people who don't like to shop. But there are also people maybe who even do like to shop but are very time pressured. And so shopping online can save people time.

We change our tools and then our tools change us.